Shanghai Welcomes The House Of Grace Chen: An Iconic
The Opening of the House of Grace Chen marks an exciting evolution for the Grace Chen brand, which was invested by Chengwei Capital, one of China's top private equity funds, backed by prestigious institutional capital from the US and Europe.
The House of Grace Chen is located in a heritage Art Deco villa built in 1924 in Shanghai's former French Concession. Visitors enter through a large gate inscribed with the Grace Chen insignia into an elegantly manicured garden. The House of Grace Chen[/caption]
The second floor offers three VIP dressing rooms for private fittings. Each one is styled with its own distinctive design and color palette, from crème to dark grey and royal purple. A couture dress rack, dressing table, spacious lounge and specially created lighting enhance the luxurious bespoke experience. Chiffon curtains open to reveal the leafy canopy of French plane trees outside. One dressing room also features a light-filled indoor balcony, while another offers a more masculine decor for fittings of Grace Chen's upcoming menswear line. The House of Grace Chen[/caption]