Reaping The Bounty Of

Berita terkini Ekonomi · 19 Oktober 2018

Reaping The Bounty Of

SOPHIA ZAMORA. MANILA (Philipines) -- Ronald Mascariñas may be President and General Manager of a poultry integrator company, but he is everything but chicken in his leadership. Lauded as one of the Southeast Asian region's Outstanding Leaders in Asia at the Asia Corporate Excellence & Sustainability (ACES) Awards, held at Fairmont Singapore on 11 October, 2018, Mascariñas was deemed an exceptional leader who has demonstrated sound leadership, successfully applying management wisdom to spearhead growth and prominence for his organization.

Cited as an individual who exhibits the ideal blend of business acumen, professionalism, entrepreneurial caliber and astuteness, Mascariñas was instrumental to the continued success -- in fact, the very survival -- of his company, Bounty Agro Ventures, Inc. (BAVI).

BAVI was initially established as a poultry integrator company operating in Cebu and Davao, Philippines, carrying the Bounty Fresh brand. Incorporated in 1997, BAVI is presently ranked 207th among the top 1,000 corporations in the Philippines.

In 2002 the company embarked on a program to modernize operational capability and market expansion, led by Mascariñas. The President helped link together hundreds of broiler contract farms, dozens of hatcheries, feed mills, poultry processing plants and processed meats plants, with the end goal of establishing a highly efficient supply chain in poultry integration. The venture was an unmitigated success, and consistently earned Triple A ratings by the National Meat Inspection Service for cleanliness.